Privacy policy

Last updated: August 18, 2026

Loaded Rush Inc. operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Loaded Rush is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. Where our Terms of Service and this Privacy Policy conflict, this Privacy Policy controls on anything relating to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously or de-identified so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and what applicable law permits or requires, we may collect or process the following categories of personal information, along with inferences drawn from it:

Contact details including your name, address, billing address, shipping address, phone number, and email address.

Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

Account information including your username, password, security questions, preferences and settings.

Transaction information including the items you view, add to your cart, add to your wish list, or purchase, return, exchange or cancel, and your past transactions.

Communications with us including the information you include when you contact us, for example in a customer support inquiry.

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.

From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. To provide you with the Services and perform our contract with you, including processing your payments, fulfilling your orders, remembering your preferences and the items you're interested in, sending you notifications related to your account, processing purchases, returns, exchanges or other transactions, creating and managing your account, arranging shipping, enabling you to post reviews, and building a shopping experience suited to you, such as recommending flavors related to what you've bought before. This includes using your personal information to improve the Services generally.

Marketing and Advertising. To send you marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or on other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

Security and Fraud Prevention. To authenticate your account, provide a secure payment and shopping experience, detect, investigate or act on possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and keep our Services secure. If you register an account, you are responsible for keeping your credentials safe. We strongly recommend you never share your username, password or other access details with anyone.

Communicating with You. To provide customer support, respond to you, deliver the Services effectively, and maintain our relationship with you.

Legal Reasons. To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances include:

• With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.

• With business and marketing partners who provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. These partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you for targeted advertising based on your activity across other merchants and websites. You can exercise those rights by contacting us using the details below.

• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship your order to you, or through your use of social media widgets or login integrations.

• With our affiliates or otherwise within our corporate group.

• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations including subpoenas, search warrants and similar requests, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, for that same purpose.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, along with other merchants and with Shopify. To provide these features, Shopify may use personal information collected about those interactions. In these circumstances Shopify is responsible for processing your personal information, including responding to any request you make to exercise your rights over that use.

To learn more about how Shopify uses your personal information and what rights you may have, visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights over your personal information through the Shopify Privacy Portal.

Third Party Websites and Links

The Services may link to websites or other online platforms operated by third parties. If you follow a link to a site we don't own or control, review that site's privacy and security policies and other terms before using it. We don't guarantee and aren't responsible for the privacy or security of those sites, or for the accuracy, completeness, or reliability of anything found on them.

Information you provide in public or semi-public venues, including anything you share on third-party social platforms, may be viewable by other users of the Services or of those platforms, without limitation as to its use by us or by a third party. Including a link doesn't by itself imply endorsement of that platform, its content, or its operators, except where we say so on the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. Our products are also not recommended for children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that it be deleted.

As of the last updated date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms are defined in applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Information you send to us may also not be secure while in transit. We recommend you avoid using unsecure channels to send us sensitive or confidential information.

How long we keep your personal information depends on several factors, including whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline a request where the law permits.

Right to Access / Know. You may have the right to request access to the personal information we hold about you.

Right to Delete. You may have the right to request that we delete personal information we maintain about you.

Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability. You may have the right to receive a copy of the personal information we hold about you, and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you live, you may have the right to opt out of the "sale" or "share" of your personal information, or of processing considered "targeted advertising" under applicable privacy laws. You can exercise those rights by emailing us at the address below. If you visit our website with the Global Privacy Control opt-out preference signal enabled, then depending on where you are, we will automatically treat that as an opt-out request for the device and browser you're using. If we can associate that device with a Shopify account, we will apply the opt-out to the account as well. You can learn more at Global Privacy Control. Apart from the Global Privacy Control, we do not recognize other "Do Not Track" signals sent from browsers or devices.

Managing Communication Preferences. We may send you promotional emails, and you can opt out at any time using the unsubscribe link in any of them. If you opt out, we may still send non-promotional emails about your account or your orders.

If you live in the UK or the European Economic Area, and subject to the exceptions and limitations of local law, you may also have the following rights:

Objection to Processing and Restriction of Processing. You may have the right to ask us to stop or restrict processing of your personal information for certain purposes.

Withdrawal of Consent. Where we rely on your consent to process your personal information, you have the right to withdraw it. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

You may exercise any of these rights by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights related to data Shopify processes, visit the Shopify Privacy Portal.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing a request, as permitted or required by applicable law. You may also designate an authorized agent to make a request on your behalf. Before accepting a request from an agent, we will require proof that you authorized them to act for you, and we may need to verify your identity directly with you. We will respond to your request within the timeframe applicable law requires.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us again, or to lodge a complaint with your local data protection authority. If you're in the EEA, you can find the list of responsible supervisory authorities here.

International Transfers

We may transfer, store and process your personal information outside the country you live in.

Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or the equivalent contracts issued by the relevant competent UK authority, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we do, we'll post the revised version on this page, update the "Last updated" date, and provide any notice applicable law requires.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you'd like to exercise any of the rights available to you, contact us at:

📩 support@drinkloadedrush.com

Loaded Rush Inc.
4375 Fair Lakes Ct, Fairfax, VA 22033, United States

For the purposes of applicable data protection laws, we are the data controller of your personal information.